Survey: DermaH20 approach gets thumbs up from midwives

Published July 11th, 2008

DermaH20 ‘WaterWipes’ have come tops in a survey of midwives at an international convention in Glasgow.

Irish Breeze exhibited at the 28th International Confederation of Midwives (ICM) Triennial Congress 2008, which was hosted by the Royal College of Midwives in Scotland last month. Our survey of attendees found that the majority of midwives are aware of the chemical and preservative content in all other baby wipes.

Among the survey’s key findings:

  • 67% of the midwives recommended that ideally a baby wipe should have just purified water
  • 18% preferred purified water and a mild cleansing ingredient
  • Unsurprisingly, 95% preferred the use of more ‘natural’ ingredients in baby skin care products

Many midwives commented on how they have experienced at first hand the effect that such products can cause, such as reactions on baby’s delicate skin.

Here are some of the comments:

  • “I have always had reservations about chemicals on new baby’s skin”
  • “I have seen many a sore ‘bot’ from other wipes”
  • “I discourage Mums from using them”
  • “The experience of impact of these products on a newborn infant’s skin is adverse”
  • “Most definitely I see lots of babies’ bottoms with rashes and skin conditions”

The purity of the new preservative-free DermaH20 ‘WaterWipes’ was well received among midwives, which is not surprising as it is the only wet wipe product that can honestly match the purity of cotton wool and water as recommended by midwives for years.

Very enthusiastic

Some midwives left very enthusiastic comments welcoming the arrival of this new product:

  • “Happy to see no chemical additives”
  • “Delighted to learn of your product”
  • “Because the skin of a newborn is very sensitive to chemicals, less chemicals is good for them”
  • “Mums will gladly buy this product for its purity and for its convenience”
  • “Natural is best”
  • “Because babies can react to preservatives, they need a product that is as natural as possible”
  • “It would seem basically the same as using cotton wool and water”
  • “It would be mild enough for child care with no irritations”

The overall feedback was that it was a very enjoyable event, and it was fantastic to meet so many midwives from across the globe.

Thanks again to all who took part in our survey and to visitors to our stand at the event. As promised we’ll let you know when the product is available on the market.